History:
In the 1980's, a couple of very young veggies, Bob Macleod and Steve Bycklewicz, founded Kiss My Face in a 200-acre organic farm in the Hudson River Valley, New York. They began making big, ugly, green bars of pure olive oil soap from Greece. From moisturizers, liquid soaps, shower gels to toothpastes, shaves, deodorants, now, over 200 different natural and organic products are being produced. Kiss My Face provides the consumer with products that are healthy, and contain natural and organic ingredients at a reasonable price.
This is how it looks on display:
Audience:
Kiss My Face targets anybody old enough to care about their body and their environment. Kiss My Face uses no artificial colors, no unnecessary chemical additives, no animal ingredients, and no animal testing.
Competition:
Jason Natural
Aveeno
Burts Bees, Inc.
Procter and Gamble
Avalon Organics
Alba
Dr. Bronner's Magic
Why I chose to redesign Kiss My Face:
I chose this product because I think it's a good product that would benefit from a newer and more organic sophisticated look. When I saw it on the shelve at Target, it looked just plain green. All of their products are green and they look very similar to each other. It also looks very similar to Avalon Organics shampoo (check competition image).
Basic Strategy:
My Basic strategy would be to make it look organic but at the same time more sophisticated. It looks too cheap for what it offers. I would definitely change the graphics as well as add color to differentiate each product. Perhaps change the shape of their containers because right now everything pretty much looks the same.
11 comments:
good ideas!
i dont know if its just my personal opinion, but i think the shade of green they use for their products/packaging is a little too dark. it doesnt remind me of cleanliness.
I agree with you that it looks very cheap. I think their packaging right now looks way to cluttered and has too much going on. Good choice in trying to clean it up and make it look more sophisticated.
Maybe more simplicity with the design, and something that makes them different from the rest. Like you pointed out, they look very similar to their competitor.also, looks like the information is hard to read on the package, very busy.
warren-
Good thinking, Your product line looks great and has a lot of design potential. Good luck dudette.
interesting choice. i have used this product before (at my gf's place). so i will be interested to see if the design is a good one that would market to my gf. all your ideas some pretty good.
I think you chose a good product to redesign, it will be interesting to see how you do it. one thing they have going for them is the shelf presence. the green really stands out on the shelf.
I agree that it looks cheap. The green is a bit much. I'm not sure about the bold green color. I'm sure you can come up with a great idea for concepts.
Lucineh :]]
You're right. They are very green. I know they're trying to go for a very natural and perhaps organic look however it doesn't look very attractive. Also there is too much information to look at. Simplifying it and adding a hint of color here and there would do wonders. :D
//Christine
This product needs a more upscale look. It looks very generic.
too...much...green..
The green is too dominating. When I first saw that product I was focused more on the color than reading the information on the bottle. I think all of your ideas for changing this product are great! Can't wait to see it!
- Jen
It seems very busy with it variants - doesn't seem to work as a unit. Like each product is a different brand in itself. Good choice.
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