History:
In the 1980's, a couple of very young veggies, Bob Macleod and Steve Bycklewicz, founded Kiss My Face in a 200-acre organic farm in the Hudson River Valley, New York. They began making big, ugly, green bars of pure olive oil soap from Greece. From moisturizers, liquid soaps, shower gels to toothpastes, shaves, deodorants, now, over 200 different natural and organic products are being produced. Kiss My Face provides the consumer with products that are healthy, and contain natural and organic ingredients at a reasonable price.
This is how it looks on display:
Audience:
Kiss My Face targets anybody old enough to care about their body and their environment. Kiss My Face uses no artificial colors, no unnecessary chemical additives, no animal ingredients, and no animal testing.
Competition:
Jason Natural
Aveeno
Burts Bees, Inc.
Procter and Gamble
Avalon Organics
Alba
Dr. Bronner's Magic
Why I chose to redesign Kiss My Face:
I chose this product because I think it's a good product that would benefit from a newer and more organic sophisticated look. When I saw it on the shelve at Target, it looked just plain green. All of their products are green and they look very similar to each other. It also looks very similar to Avalon Organics shampoo (check competition image).
Basic Strategy:
My Basic strategy would be to make it look organic but at the same time more sophisticated. It looks too cheap for what it offers. I would definitely change the graphics as well as add color to differentiate each product. Perhaps change the shape of their containers because right now everything pretty much looks the same.
